Formula E VR

Virtual reality car livery configurator

Formula E VR turned vehicle customisation into a spatial brand experience. Running on three Oculus Go headsets, the activation placed visitors inside a virtual workshop where they could design their own Formula E car and preview the finished livery in a stylised racing environment.

Once the configuration was complete, the design was transferred to a paired tablet so visitors could capture and send an image to themselves for social sharing. The experience connected immersive product interaction with a simple, shareable takeaway.

Futuristic racing car on a city circuit in the Formula E VR experience.
Purple and turquoise Formula E virtual racing car displayed on a city track.
Design board showing virtual race cars, colour choices and interface screens for Formula E VR.
Concept board showing the Formula E virtual finish line and a close-up of a race car.