Carling V Festival Brand Visuals

Real-time content system for large LED screens

For V Festival 2015, we created a custom real-time content system for non-standard-resolution LED walls in the Carling brand area. The visual playlist combined audio-reactive animation, live text, Twitter hashtag content, GIF photo-booth submissions and branded visuals.

All content was moderated on site, and the system was designed to scale across the festival’s two simultaneous locations. We also supplied a four-person screen-operations team to manage playback and live content throughout the event.

Carling-branded animated light graphics above a busy festival bar.
Carling festival tent with an outdoor crowd and green cider branding.
Festival bar visitors beneath a screen displaying a social media message and Carling Cider logo.