Adidas X Crazyfast

Interactive football brand activation

For the Adidas X Crazyfast launch, we collaborated with adidas, TBWA\London and 4Wall Europe to deliver an interactive pop-up built around the campaign idea ‘Speed Pays’. Three football challenges tested players’ speed across sprinting, dribbling and a high-intensity bleep test.

Participants competed for a place on the live digital leaderboard and earned redeemable adidas currency, with personalised digital player cards, merchandise and X Crazyfast boots adding to the competitive experience. The activation combined physical play, real-time interaction and digital rewards to turn the product launch into a measurable, high-energy brand experience.

Participant standing beside a long illuminated running wall at the Adidas X Crazyfast installation.
Football challenge lane with artificial turf and black-and-green Adidas Crazyfast graphics.
Visitors holding phones displaying personalised player cards at the Adidas X Crazyfast event.
Participant moving through an interactive football challenge on a green Adidas Crazyfast course.
Group posing with footballs in front of the Adidas Crazyfast screen while a staff member takes a photo.