HEX AR – Every Bear on Time

Paddington Bear AR filter for Heathrow Express

Paddington-themed pop-up London scene with colourful houses, characters and Big Ben.

Every Bear on Time was a Paddington-themed augmented reality experience for Heathrow Express, launched in the British Airways business-class lounge at JFK in October 2019 in partnership with StudioCanal.

Digital-out-of-home screens guided passengers to collect a postcard and launch an AR pop-up-book experience on their phones. Built as a Facebook Spark AR filter, the activation removed the need for a separate app download, making the journey from physical media to augmented content immediate and accessible for lounge visitors.

Paddington carrying a suitcase in a pop-up London scene with pigeons and Big Ben.
Front, side and silhouette views of a paper-style Paddington character model.